The monthly site traffic characteristic is usually identified as data transfer or bandwidth as well, however all these terms have to do with the very same thing - how much content can be transferred to and from your cloud website hosting account. The traffic can be generated in just two ways, the more obvious one being web site visits. When somebody opens your web site, their Internet browser requests and downloads the web pages from your hosting server and then shows them on their end. The more site visitors you have, the more outgoing traffic is generated from your web hosting account. Because this particular characteristic contains the overall web site traffic, not only your website visits, you shouldn't forget that inward traffic is counted too. This means site content along with other files that you upload to your account with a file manager or an FTP program are counted towards your account allowance. The transfer is usually tracked on a monthly basis and the counter resets on the very first day of every month regardless of your actual date of signup.